Mideast Travel celebrates 35 years and launches new campaign
Mideast Travel Worldwide celebrated its 35th anniversary with a glorious ceremony that took place on the 21st of March 2019 at the Grand Hyatt Athens.
On the occasion of this significant milestone in the history of the company, Mideast Travel unveiled a new advertising campaign for the first time. The company was honored by the presence of the Jordanian, Saudi, Libyan, and Tunisian ambassadors, representatives of the tourist and business field and celebrities.
The former Minister of Tourism, Elena Kountoura, as well as representatives of the Greek Tourism Organization, honored the company with their presence
The new advertising campaign “Meet the Heroes” adopts a fresh and innovative approach and reflects Mideast Travel’s pillars of activity through seven different “heroes”-mascots.
Following the superheroes concept, Mideast mascots represent creatively the dedication and sincere interest of the company in serving the needs of its clients. From corporate travel, leisure, destination management and luxury tourism services, to the organization of MICE, transport services with a luxurious fleet, and an online booking system for partners and travel agents , Mideast – through the narrative of its heroes – stays always on the side of its clients and aims to exceed their expectations.
The names of the Mideast heroes-mascots are inspired by the ancient Greek history and mythology, giving emphasis on the services they represent. More specifically, Mascot Iris, the Travel Advisor for Corporate and Leisure Tourism, is inspired by the deity that represents the rainbow, the sea and the sky. “Odysseus”, a representative of Mideast’s award-winning Destination Management department, is inspired by the legendary Greek hero known for his travels and leadership skills. Similarly, “Nike”, the deity of speed, power and victory, is the ideal representative of the MICE department. Inspired by the deity of harmony, “Harmonia” represents the Concierge services of Mideast, while “Erato”, borrowing its name from the muse of the poetry of love, is the ideal hero to organize weddings and events. Finally, Mideast’s best driver could only be represented by “Hermes”, who symbolizes the rapid transfer anywhere at any time, while “Heracles“, known as the strongest man on earth, represents The Booking Expert, the ultimate online B2B booking system.
Mrs. Katerina Mousbeh, Managing Director of Mideast Travel said: «Since 1983 and for over 35 years, Mideast Travel’s “journey has been long, yet full of adventure, full of knowledge”. For us, this is a never-ending journey and we keep seeking for more thrills and achievements. We are convinced that throughout these 35 years, our path would not have been the same, without our precious partners and family. Our family is our heroes indeed and our new campaign reflects our dedication all these years in a creative way. We hope you enjoy it, as we enjoyed its creation.”
It is noted that the gold sponsors of the event were Grand Hyatt Athens and Proelectro Event Production.